Vans Warped Tour consists of large crowds, long lines, and insane heat. A half-dozen stages are spread across acres of venues’ properties, packed with thousands upon thousands of fans of ages 5 to 50 who have been waiting since December for their date to roll around. But among what seems like hundreds of bands’ and sponsors’ tents that make up the winding maze that guides attendees from stage to stage, is a husband and wife duo who have something new to offer Warped-goers.
Troy Lano began selling “Then, Now Always” necklaces, designed to promote the last album he released with his former band, InPassing, in 2010. The band broke up, but the imagery and tagline stuck. Fast forward a year, and Troy found himself in Portland, Oregon, where he proposed to his wife, Tiffany. Since then, they have been on the road almost year-round to promote the continually developing brand, with the help of their cousin, Jen, and their french bulldog, Henri. Continue reading More Than Just a Clothing Brand: Then, Now, Always